Chief Marketing Officer Netherlands, L’Oreal Group
Kevin Capota (33) is Chief Marketing Officer of L’Oréal in The Netherlands. He has a background in Industrial Design Engineering at the University of Twente, specializing on experience design/design for emotion. This interest led him to start his career at L’Oréal in 2008 in the marketing teams of L’Oréal Paris, working on different brands and consumers. In 2015 he made the switch to lead the digital transformation of the division and subsequently of the whole company. Together with his team Kevin is strategizing and leading a roadmap for change to fulfill L’Oreal’s digital ambitions. The three main goals are to increase e-commerce sales on beauty, establish more personalized relations with L’Oréal consumers, and to develop the different brands towards digital love brands.